Trusted brand distribution for growth-focused retail markets.

Amin Alsharq supports international footwear and lifestyle brands with disciplined market-entry execution, channel development, and dependable distribution operations across Iraq.

About Amin Alsharq

Founded in 2016 in Baghdad, Amin Alsharq General Trading Company is a full-service retail distribution house for premium sports and lifestyle brands. We operate our own mono-brand stores across Iraq and grow through wholesale partnerships built on durability, presentation, and trust.

Amin Alsharq at a Glance

Scale, reach, and capability across Iraq and the Kurdistan Region.

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    Physical Retail Locations

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    Brands Currently Available Online

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    Cities Across Iraq & the Kurdistan Region

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    Employees

Skechers store interior
Skechers retail floor
Amin Alsharq logistics
Skechers community event
Brand activation

E-commerce

IFAR: shop original sports and lifestyle online

IFAR is an Iraqi platform for authentic footwear and sport fashion, launched from Baghdad. We built it for a reliable, comfortable e-commerce experience that reaches customers nationwide.

  • Original products
  • Comfort and quality
  • Reliable service

Our stores in Iraq

27 showrooms across 9 cities, placed on our own Iraq coverage map.

Browse all showrooms

Why Choose Us

  • Market Knowledge

    Deep understanding of the Iraqi market, consumer behavior and retail landscape.

  • Strong Brand Portfolio

    Partnerships with established international brands across multiple categories.

  • Retail Footprint

    Established presence across multiple cities with a growing network of stores.

  • Digital Capabilities

    Strong e-commerce platform (IFAR Store) and integrated omnichannel approach.

  • Operational Excellence

    Efficient supply chain, inventory management and retail operations.

  • Growth Focus

    Long-term vision with a commitment to sustainable growth and value creation.

National execution

Services and Distribution

From port to shop floor, one operating system for brand growth in Iraq.

  • Supply Chain Execution

  • Channel Expansion

  • Commercial Analytics

  • Brand Partnership Management

  • Inventory and Replenishment

Partner with Amin Alsharq

Expand your brand in Iraq. Discuss distribution opportunities, wholesale partnerships, or retail representation with our commercial team.