Amin Alsharq delivery truck on the road between cities

Our company

Our Story

From a Baghdad trading house founded in 2014 to a national retail and distribution network, and now IFAR Store for e-commerce, Amin Alsharq grows with the brands we represent.

We represent internationally established names and deliver them through a disciplined retail network, from Karrada in Baghdad to Erbil, with a regional office in Dubai. The work is process-led: planning, coordination, and on-ground execution that is built, not rushed.

Own mono retail stores with national coverage
Strategic wholesale partnerships across Iraq
Sport footwear and apparel distribution at scale

Our Journey

Built Through Vision. Growing with Iraq.

More than a decade of retail growth, resilience, brand development and digital progress.

2014
Company Foundation
Amin Al Sharq General Trading Co. was established.
2016
Our Journey Begins
Opened the first Skechers store in Iraq, marking the beginning of our retail journey.
2017
Entering the Capital
Expanded into Baghdad, strengthening our presence in Iraq’s largest commercial market.
2019
Ten Stores in Three Years
Reached ten stores within three years—an early milestone in our nationwide expansion.
2020–2023
Growth Through Adversity
Opened 12 new locations during the COVID-19 period, demonstrating resilience and confidence in the Iraqi market.
2024
Expanding Our Portfolio
Opened the first IGI&CO and Enval Soft store in Iraq, expanding our portfolio of trusted international footwear brands.
2026
Our 27th Store
Opened our 27th store in Iraq, extending the reach of our growing retail network.
2026
A New Digital Chapter
Launched IFAR Store, Amin Alsharq’s online platform, bringing our multi-brand experience closer to customers across Iraq.